Accelerate your Business with Donald Cooper

Donald Cooper has been both a world-class manufacturer and award-winning retailer. As a manufacturer, Cooper Canada became a world leading maker of sports equipment and a Canadian brand icon. If you grew up playing sports in Canada, you may have had the Cooper name on some part of your body.

Then, as a fashion retailer, Donald fundamentally redefined the customer experience for which he received seven awards of excellence for marketing and business innovation. He has succeeded, failed, started over…and succeeded again. Now, he helps businesses throughout the world to create compelling customer value and long-term profitability.

 You will learn how to: 

1. Create compelling customer value that will clearly differentiate your business, increase sales and grow your bottom line.

2. Advertise and promote on a limited budget.

3. Attract and engage a top-performing team ...and deal effectively with non-performance.